Assignment 11A - Idea Napkin No. 1

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

•  My name is Rhett Gonzalez. I am a passionate creator of a variety of things. I work full time as a market operator creating social media posts for the company I am employed by. When I am off the clock, I tend to find myself at home developing my own designs that I always think would potentially end up on some clothing or could represent a brand or label of some sort. My aspiration for the design company I want to develop would be something that many people could benefit from and eventually become their own bosses and run their own operations. I would want this to be more of a job where you learn the basics of how to create professional designs and how to market yourself properly. Another thing I would want this company to help with would be how to expand customer reach, and get your business or your designs noticed by potential customers wherever the creator desires.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).

• The service I am wanting to offer to customers is the chance to be able to learn how to develop professional logos, digital animations, 3D graphics, etc. and market themselves as creators to people needing these types of services. I want to be able to have a person with minimal experience in the graphic design genre and teach them how to professionally create something that could be used by a customer for a feature in a video, a new company logo, clothing designs, or whatever they desire to pursue with their creations. That way, I am turning a customer into a business man/woman and also supplying them with skills to be able to operate on their own as an independent business.

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

•  One thing I would want to be able to ensure that this service is accessible from anywhere. meaning that if your not sitting in your office working on a project, you will easily be able to work on your task on the go wherever you may be. One thing I think that could benefit the most amount of people who are seeking this service would be the viable information they have access to whenever they need it. being able to log online and research or work on a project would be the most convenient thing for a customer to be able to do.

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.

•  I think this service could be a huge help to those who are wanting to become serious about their online presence as a graphic designer, graphic editor, online marketer, etc. due to the services my company would provide. Wanting to be able to advance as a creator and see other people needing your services will drive those who choose to part take with my company want to be able to understand everything there is to know about my business to be able to effectively help customers.

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?

• One thing I think that sets my company aside from other design companies would be my experience within the fields I will be providing services for.  Being able to give someone the best insight for being able to take an image and mass produce products with that image, or being able to design a professional logo for a company across the nation to use for their official logo will give them the motivation to do more and go beyond just simple designs. I personally know from experience, having the confidence of knowing a company like your work and wants them to develop their professional logo gave me the courage to go beyond a logo and start designing clothing with custom designs I develop from ideas I have in my head.

I believe these elements to my company would make it fit well and easy to understand whats being offered to those who are interested in my services. I think that being able to depict these different concepts helps give me a better understanding of what to focus on more than what is not so needed in this process. I think anyone seeking any sort of aid in digital design would benefit greatly from the services my company would provide and I would love nothing more than to see others benefit off of the information and services I was able to provide for them.