Assignment 25A - What's Next?

Existing Market.  Step 1: 
For my business venture, the next step in our process would be to broaden our consumer and user range. I want to be able to grow this from a small local resource provided to student and people around the state, to people using the service around the world.

Step 2:
The first and second person i interviewed both had the same idea for my business venture and that was to expand my consumer range. Similar to my idea for what I had in mind for whats next for my company. The third person I interviewed had recommended I take steps towards trying to focus on how to set myself apart from competition. 
 
Step 3:
I think the first step for my company would be to expand its organic search on social media outlets like Facebook and instagram to get out advertisements out in front of more people online. This would help get the knowledge of my product and service out into the air of the marketing world. After being able to expand the marketing outreach, we would then try to figure out how to effectively market our services better than our competition and how to grow in total consumer interaction.
This would then give us the edge over our competition to where we can start marketing and working efficiently. While at the same time trying to grow our reach of consumers until we have hot that worldwide scale. Once we have hit that worldwide scale, the products and services will be operating at full force in order to execute the needs of these customers all over the world.

New Market.
Step 1:
For the new market targeting, I think my company would want to go for the consumers looking for these services to gain information on. Our goal would be to hunt out those consumers who are engaging with materials that relate to teh services my company would provide, then be able to set them up for a free trial in attempt to gain their membership and trust. 
 
Step 2:
I believe the best way to be able to create value within this specific market because it would tend tot he interest of these people who are already searching related items, but also give them the opportunity to explore our resources and determine if they want to take that extra step with a membership. Being able to have that option of exploring options for something that is very much worth investing if your already interested in this field of work or design.
 
Step 3:
The first person I interviewed to try and gain their knowledge and thoughts on the services being marketed into this consumer base was all positive feedback. He mentioned that he would immediately click and expore what we had to offer in terms of services and informational guides into the materials revolving around these subjects. He also really enjoyed the aspect of the application being able to function and work from anywhere that had regular service or wifi. 
 
Step 4: 
One of the things I learned about this new market was that people and consumers for sure think differently that the businesses that are trying to tend to them. The way a consumer thinks could be very important to a business when deciding what marketing strategies to take and post to consumers in attempt to gain interaction and clicks per post. 
Looking at the marketing strategies from the consumer point of view will give the companies the idea of whether or not this strategy is worth it or not. What we learned was that people within this sub-market would love to see the market strategies provided by my company in order for them to be able to browse through the services we provide.