Assignment 15A - Figuring out Buyer Behavior No. 2

1) Find three people who would fit that segment and arrange to interview them.
3) Begin with alternative evaluation. 
- When interviewing my girlfriend on this topic, she really had to think about this process because of how many times a day she finds herself randomly shopping online. She will catch herself laying in bed, scrolling through different websites just gazing through different styles of clothes, clearance or not, and ultimately buy a few tings at a time. Her thought process when determining to purchase an item is definitely the price. To determine if the price is accurate and worth the item its listed for, the quality of the product, brand name, retail store or seller reputation or name, etc. When interviewing my co-worker, he made it known that he only does shopping when he desperately needs something new and will always look for the stuff on sale or clearance. His thought process of price is very important in his decision making, and will also tie in his specific style and ultimately the quality of the product will come into play. My mother really enjoys to purchase things she wants, especially if it is on clearance. So ultimately her process is if it is at a sale price or discounted, she will feel more inclined to think about purchasing more.
4) How/where do they buy?
- My girlfriend is more of an online shopper. She has her specific websites that have most of the stuff that aligns with her style of choice. She sometimes uses her credit card for purchases she wants to be able to pay off, but primarily uses the money she earns from her full time job. My mother has recently turned into a large online shopper, but used to be a more prominent in store shopper. She used to use brand credit cards which gave her some credit back from each purchase, but now I believe she uses her earned money from her full time position as well. My coworker primarily is an in store shopper who uses cash when he can, but also has a well earned savings account.
5) Post-purchase evaluation.
- The most important thing when determining if a purchase is a "good purchase" is determining if the product or service purchased benefited you in any way, big or small. Not only if the item or service purchased benefited you, but also if it does you some good deed or helpful service. There have been times where my girlfriend has made purchases and about 3 minutes after purchasing said items had immediately regretted that purchase. I know that for my mother, when she makes purchases and is not satisfied with the item or service she will ty to return it and get her money back.
6) Report the findings. 
- All of my interviews were in ways the same and also very different from each other. The first person interviewed had a much different thought process when purchasing things. But her thought process of determining the worth of the value for the product ultimately aligned with that of my mother and coworker. Determining if the service and good did a certain justice for the purchaser was the ultimate underlying factor to determine if it was worth the purchase or not.
7) Draw conclusions. 
- I think this segment falls into the purchase decision and post purchase evaluation due to the fact that you are simply thinking back on the purchase you had just made and evaluating whether it was a good decision or not.