Friday, March 27, 2020

Assignment 20A - Growing Your Social Capital

1. One person I immediately thought of to get some feedback for this assignment is a great friend of mine who essentially got me into wanting to develop my ideas digitally and creating images and edits of different videos, clips, etc. His name is Jack Harrington, he currently works as a website programmer and sound engineer for larger corporate firms around Florida. Jack sets up websites and other apps through code and sells his algorithms to companies, if not previously hired for that specific coding  job. I would categorize Jack in the Expert field in the industry because he has truly learned how to do it all. He started with digital animations back when he was in high school, then immediately got into coding and writing code before he even graduated high school. This steered him in the direction of developing websites and code for larger companies, as well as gave him the opportunity to express his love for creating music and sound design. Jack is a good friend of mine, we met in high school and instantly shared our passion for music with each other and have been close ever since. Including Jack in my business process will help me have a better sense of direction and steps to take when going through this process.

2. Another person I chose to pick for this topic would have to be my mother, Kelly Gonzalez. For the past couple of years, she has been working as team manager for a multitude of high school teams at St. Thomas Aquinas, where she organizes all of the events and game schedules that happen throughout the seasons. Another thing she has taken control over is social media for the teams. I would consider her under the expert in the market since she has such a great knowledge of how to reach people through these social applications. For this she simply makes posts regarding updates on games, final scores, future games, etc. Being knowledgeable of how to target crowds on these platforms is a reason why I chose to interview her and get some insight on how to target these different crowds for different teams and events. Having the knowledge of how to target that extra bit of potential consumers when taking my companies marketing to social media could be very beneficial and crucial in making sure I am executing it correctly and to the best of my ability.

3. Another person I would want to communicate with would have to be people of industries that rely on these types of services for their marketing campaigns. The first person I thought of was my older brother who currently works as a boat/yacht salesman. When a new boat comes into the lot and needs to be sold, the first thing they do is take to Instagram, Facebook, etc and post about the new product that is available. Having someone who knows how to attract customers in on a product could be very beneficial to have on a team when trying to market the service I would be providing. Also having his connections to those people who are needing the better knowledge of how to edit videos and other photos could be extremely beneficial to those who are constantly turning to social media for their marketing needs. I would classify Luke, my brother, as an important supplier to this industry because he could be very beneficial to getting me in front of those potential consumers who would be needing or could benefit from my services.

Being able to take a few bits and characteristics from each person I mentioned above would help me gain that much bit of reach when needing to have knowledge on these specific fields. This would also prove beneficial to those who need my services and can only reach through my online marketing attempts. I believe it did differ from my experiences in the past because it gave me more knowledge of how to think of people within these fields and use their information for your own services.

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