Assignment 19A - Idea Napkin No. 2

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?
  - My name is Rhett Gonzalez. There are many things I find myself passionate towards in which I think I could turn into a profitable business that could help and benefit others. I tend to fin myself constantly creating a variety of different things such as music, video edits, digital art, etc. which I think could be of interest for a large group of consumers who are wanting to get into digital art and illustrations. I would love to be able to give my knowledge to those who are wanting to develop this type of knowledge and gain this ability to create and develop ideas of their own. 

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 
 - The service i would be offering to consumers would be a training course or sessions to learn these skills in digital animations, editing, illustration, etc. to people who are wanting to learn how to develop and sharpen their online animation and editing skills. The skill-set range could vary from beginners all the way to people who have a great deal of knowledge on the subject. 
 
3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psycho-graphic characteristics of your customers. Think especially of this question: what do your customers all have in common?
 - One thing i would be offering is a service that could be accessed anywhere, anytime. Being able to work on this at the consumers desired convenience is a huge thing that I believe would give the customers the feeling of being able to learn at their iwn pace, and also not feel pressured to use the service at a specific time of day, for said hours, etc. 

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 
 - I believe those that would care would be those consumers who want to learn that skill of being able to take ideas and create them in a digital aspect and potentially use that design for something in the future. Being able to know how to execute something you would want to create in a program is a great feeling. Executing a design just as you imagined it being in your head instantly makes you more anxious to keep creating whatever it is that the designer creates. 
 
5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?
 - Being able to identify myself as a highly skilled digital designer would set me apart from other companies that are trying to provide services similar to my business idea. Being able to provide someone the most detailed and effective insight on how to develop their idea is something that will benefit the consumer in the long run.